UPDATED 2018 EDITION...Essential AdWords: Narrow Your Focus & Instantly Improve Your ROI.If you’re interested in learning about AdWords – There are thousands of books and resources out there to choose from. However, if you want to maximize your profits in the shortest time possible… This is the most important book you’ll ever read!Essential AdWords: The Quick and Dirty Guide is a hard-hitting, no-B.S. guide on how to drastically improve your business using AdWords. There are no bells-and-whistles… Just Pure, Real World Strategies – Without All The Fluff.If you’re brand new to Google AdWords, Essential AdWords will get you started on the path to success – quickly and easily! If you’re already up-and-running, Essential AdWords will help you instantly start saving money you didn't realize you were losing. It will show you how to invest your money on the things that matter most. What is covered in Essential AdWords: The Quick and Dirty Guide?Network Settings: Spend your money where it matters most (and the little-known Google network that can make or break your campaigns).Keywords: Know your customers better than they know themselves. Negative Keywords: Save money you didn’t know you were wasting. Conversion Optimization: Secret strategies for maximum profit. Ads: Write the perfect ads and get noticed (by the right people). Landing Pages For Fun and ProfitArtificial Intelligence, Google, and YouUnknown tricks Google definitely won’t tell you.When you sit down with a “typical” AdWords book, it’s clear to see the author is either holding his cards close to his chest, or seems to know very little about how to effectively use AdWords. Essential AdWords author, Kyle Sulerud, has held nothing back! He has fearlessly spilt-the-beans on the most effective ways of fine tuning your income streams using Google AdWords. Plus Bonus Chapters:YOUR ADWORDS BUDGETADWORDS MUNCHAUSEN SYNDROMEWHY CONVERSIONS ARE MEANINGLESSWEIRD FACEBOOK MESSAGE FROM A GOOGLE EMPLOYEEIS ADWORDS SUPPORT HELPFUL?HOW TO GET ADWORDS CLIENTSTHE LOCKSMITH STORYADWORDS CONVERSIONS VS. PROFIT (NOT THE SAME THING!)WHAT DOES "CONVERSION OPTIMIZATION" EVEN MEAN?4 IDEAS FOR YOUR ADWORDS ADSADWORDS COMPETITOR KEYWORDSFIND THE RIGHT KEYWORDSADWORDS KEYWORD STRATEGYADWORDS NOT WORKING?CUTTING IN FRONT OF KIDS AT THE AMUSEMENT PARKTHE ADWORDS ROLLER COASTERYOUR COMPETITORS AND THEIR UGLY FACESTHE UNBELIEVABLE COMPLEXITY OF THE HUMAN MINDSHOULD YOU BID ON YOUR OWN COMPANY’S NAME?ESSENTIAL ADWORDS CRASH COURSE (ADVERTISEMENT)Essential AdWords: The Quick and Dirty Guide is not only useful – you’ll wonder how you went without it!